After obtaining in undergraduate degree in industrial design and working for two years in the ceramics industry Paulo Ferraz started his studio in 2015. He has collaborated with major brands and industries from different sectors including furniture, lighting, accessory design, kitchenware and home appliances.

As a result of his work he was invited to exhibit at important design fairs including as MADE (São Paulo) Abimad (São Paulo) Salone del Mobile (Milan) and Pitti Imagine (Florence)

“Being innovative is becoming rare. So whenever possible we try to experiment with new things and follow different paths. A new product can be born at any point in the day. You never know when a good idea will come up.”