Company: Lowii

Assistant Designer: Lucas Andrade

Old rituals were very cool
If you borned in the 20th century your parents probably drew your growth on the wall.  For a child following growth process  has a special meaning. They are always expecting to have grown just a little bit more.

So we tought, what if we use design to offer a new version for this very traditional ritual?
Some doodles brought us to approach it on a very simbolic and interactive way.

Zoe is a friendly giraffe that has proper signs on it´s neck allowing parents to measure their kids. The basis works as a stool and it´s also possible to hang a coat on her head.